Meet John, he is a man with a mission who refuses to die!

Sony launches a very clever viral campaign about Little Big Planet 2 focusing on the actual people responsible for building & developing the game.

“What would be your dream job? How about designing video games that are exploring new creative possibilities and pushing the medium to its limits?

No other medium has the creative possibilities and imaginative potential of video games – right now we’re seeing new generations of game designers ripping up the rule book and using their energies and imaginations to stretch the platform’s capabilities and explore uncharted ground.

Gamers who honed their craft as hobbyists and invest their creations with great passion, wit and wonder. And who doesn’t want to play games like that?”