You know, I didn’t bat an eyelid at the Mass Effect/Dragon Age pre-order crossover stuff, because it seemed like a random lark within Bioware games. Not so! And not limited to the preemptory pounds, either. EA look like they’re going to try the cross-pollinatory approach across a bunch of their other games, too, starting with Mass Effect and Kingdoms Of Amalur demos. We mentioned this briefly yesterday, but there’s now a video (below) detailing precisely what you’d be getting for playing either game’s demo in the other game. This could be some clever meta-commentary on how trad sci-fi and fantasy settings are basically two sides of the same coin, of it could be a mad marketing ploy dreamt up to shift more units: YOU DECIDE!